Artistic Curiosities*Unexpected wonders
V4L specializes in the instigation and exhibition of artistic curiosities, and creating spaces where unexpected wonders can occur. We pave a pathway to enjoying contemporary art through activities that engage everyone—from locals to those passing by on their way to somewhere else.
what we do (FAQ)
What exactly do you do?
V4L presents contemporary art through several channels: V4L Art Valet is a mobile art gallery selling artist multiples and artist-designed souvenirs. Wayside Wonder Cabinet is a roadside attraction and interdisciplinary contemporary art, event, and community space.
WHAT DO YOU MEAN BY “CONTEMPORARY” ART?
Technically, “comtemporary” implies any work (be it visual, musical, performative) that is being created in the current time. But that is a more broad term. We refer to work that is non-traditional, experimental, conceptual as contemporary. We are reluctant to get into a debate about what is “art” and what isn’t, so we prefer to just say that any artist’s work that is “not traditional” is contemporary art.
WHY IS IT ART?
We know that you “ could do that”. However, you didn’t. The work is the artist’s expression of a concept they are trying to work out. That is what makes it “art” as opposed to not art. It is all about the intent going in to the creation.
WHAT IS AN “ARTIST MULTIPLE”?
The Art Valet offers an eclectic variety of small and limited-edition artworks (artist multiples) by local and international artists. Artist multiples are art works produced in series, according to the artist’s concept, in limited amounts, and made specifically for selling, as opposed to exhibiting. Multiples are more affordable and accessible than singular works of contemporary art.
HOW IS A “SOUVENIR” DIFFERENT FROM A MULTIPLE?
Artist-designed souvenirs are different from multiples, in that the artist’s work is generally mass- printed or embedded in some recognizable object, are not limited editions (meaning they can be re-produced into infinity,) and are less expensive. The Art Valet carries both artist-designed souvenirs and artist multiples to provide a wide range of price points for customers
CAN I GET THE ART VALET AT MY EVENT?
CAN I BRING A SCHOOL GROUP FOR A GUIDED TOUR OF WAYSIDE WONDERCABINET?
Email firstname.lastname@example.org to set up a tour or workshop on a variety of topics.
WHAT ARE YOUR OPEN HOURS?
Contact Anne email@example.com for private bookings or appointments.